HI, I’M VIRGINIA
AS SEEN ON
My clients include everyone, from Olympic gold medalists and World Cup winners, TV stars, successful 7-figure entrepreneurs, mompreneurs and women who are brand-new to social media and building their first online business.
They all come to me because they want to earn more, live a full life, and create success without putting their happiness on the back burner.
I’ve been an overfunctioning woman all my life: three degrees by 22, straight A’s, tons of internships… and every corporate job made me feel like the life was being sucked out of me.
So I started my own business. In 2015 I had 30k followers, worked +14 hrs a day, and cried on my bathroom floor because I was 100k in debt and couldn’t make sales even if my life depended on it.
It wasn’t until a friend told me: “Of course you’re not making sales, you’re not selling?!” that I finally understood what I was missing: sales skills.
That was THE MOMENT I became obsessed with sales, copywriting, content and messaging.
I ended up with a sold out launch, selling products in 3 months that I couldn’t sell in 3 years… but the struggle had drained me so much that I shut it all down and started writing copy for other entrepreneurs.
In 2020 I launched my own coaching business - this time with sales skills - and it was an instant success: six figures in the first year, 7 figures by year three, over 15000 sales in the first 5 years 🚀
But despite my success, I was still not happy. I hustling really hard, felt exhausted, and barely had time outside of work.
That’s when I realized: there’s a massive difference between being successful and feeling successful. I dove head first into all things happiness, changed everything about my business and my life, and eventually created the Keys to Happiness®, a pragmatic, non-spiritual approach to happiness, and the Happypreneurship™ philosophy, that unites happiness and business strategy to create success that actually feels good too.
I call this being a HAPPYPRENEUR®: building a business for profit, sure, but also for happiness.
$3.5M+
in sales 2020–2025
15,000+
digital product sales
+14yrs
of experience
4k
followers in my first 7-figure year
$
Clients scaled to 30k, 50k and 100k months
⚡️
Clients scaled personal brands to 100k+, 200k+ and even 1M followers
When I started teaching content and sales in 2020 I quickly learned that conventional teachings made absolutely no sense for most of my clients.
Most social media strategies were so combobulated with random “algorithm hacks” and “engagement strategies” that social media turned into a full time job, enough to keep three people busy.
So I created my own content strategy, so simple that anyone could sell virtually anything online without posting more than 2-3 times per week to their feed.
That’s how the Money Message Method® and Content That Sells were born.
Every program is self-study: you get the trainings and workbooks as video AND audio in a private podcast feed, so you can learn wherever you are, at your own pace.
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I’ve always had a knack for making money
The first time I discovered this skill was when I was in 3rd grade and started selling my Pikachu drawings for 2 Euros a pop. Unfortunately my operations were shut down after a month due to parent complaints but I was allowed to keep the roughly 140 Euros I made but had to promise not to start again.
01 /09
I love to sing, preferably Disney songs or broadway musical hit
When I was 13 I was cast for a musical in Hungary and Germany. I was a rapping mouse - I loved every second of it.
02 /09
I’m a “born teacher”. It doesn’t matter what I do, I always end up teaching others
Besides teaching women how to build multi million Dollar businesses I’ve also taught (and been paid for!) horse riding lessons, fashion design, how to do the splits, and yes, pole dancing.
03 /09
I love language and communication so much I’ve learnt 8 of them!
I’m fluent in German, English, Portuguese, Italian, and French. My #1 tip for learning languages fast is: Harry Potter. Once you’re done with all the books and movies you’ll be fluent. It works like magic.
04 /09
I always thought I’d start my own couture label
...but it ended up being an activewear brand instead. You can check out the old IG page here, I keep it as a souvenir.
05 /09
I did end up sewing couture dresses in New York
I did end up sewing couture dresses in New York though, not my own, but for a big designer. They were shown at New York Fashion Week and two of them even made it to the Oscars.
06 /09
I can type entire pages with my eyes closed.
I can type entire pages with my eyes closed. I blame it on my hyper competitive business school training where I wrote academic papers with 60+ pages. When I was too tired to work with my eyes open I simply worked with my eyes closed. Problem solved.
07 /09
That said, I’m a recovered workaholic
The first 25 years of my life I went 200mph, working 24/7 producing, creating, serving clients. Only in my late 20s I’ve learnt the value of slowing down. It’s liberating, you should try it.
08 /09
I’m crazy in love with my Brazilian husband, my three beautiful kids, and my three extra fluffy bunnies.
You can find us hanging out in the backyard of our house in Germany, road-tripping for 2 months at a time across Europe.
09 /09
Virginia’s journey from fashion design to business strategy began when she launched her own e-commerce brand and struggled to sell despite her extensive experience.
After discovering her talent for copywriting, she quickly turned her business around, selling out years of inventory in just three months.
This pivotal moment ignited her passion for teaching others how to create impactful content that drives sales.
The best place to start: 17 for $37
17 courses. One roadmap. Less than a coffee each 💸
Content Lounge is an online education space and high level copywriting agency to help female entrepreneurs communicate their value, sell their expertise, and create next level income, impact, and freedom in their life.
LEARNING
